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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, June 21, 2020

What Happens When We Buy the Sizzle

This weekend I’m reading a deeply fascinating and unbelievably depressing book, The Kennedy Imprisonment: A Meditation on Power, by Garry Wills, published in 1982, and this morning, having progressed beyond the midpoint of the book but still far from the end, I find myself coming to a rather startling conclusion, one that, in its specificity, would have been impossible in 1982. Simply stated, I have come to see that the presidency of John F. Kennedy had much in common with and in many ways presaged the presidency of Donald Trump.

(If you believe only books written contemporaneously with events are worth reading -- that they have in them somehow more truth -- you would bypass The Kennedy Imprisonment, because it was written years after the JFK’s assassination. In my years in the secondhand book business, I have heard more than once from readers who reject out-of-hand any kind of secondary research and any account offering historical perspective. I believe, to the contrary, that perspective is exactly what we could use in much larger helpings. The more time elapses, the more can come to light.)

Wills, I need hardly say, was not offering a comparison of the two presidencies, since in 1982 the election results of November 2015 could hardly be imagined, but the subtitle of his book, A Meditation on Power, encourages me in making the comparison and offering it today.

Obvious similarities are not necessarily unimportant for being obvious: 

o  Both Kennedy and Trump had influential, larger-than-life fathers who gave their sons much more than example to put them on the road to success. 

o  Both families downplayed their ethnic backgrounds: the Trumps claimed to be Swedish rather than German until the 1980s, and the Kennedy family did everything it could to appear English rather than Irish. (Only to win the Irish Catholic vote did JFK claim his ancestry and even then refused to wear a hat, because, according to Wills, hats were symbolic of Irish-American politicians.) 

o  Both presidents, while campaigning and while in the White House, distorted and even falsified numerous facts of their own lives, exaggerating or even inventing achievements for themselves while sweeping under the rug (and attempting to nail down the rug’s edges) unsavory actions and events.

o  Both surrounded themselves with family guaranteed to be loyal to their images and swelled the ranks of courtiers with other yes-men and toadies. A parallel to Mafia organization is not inappropriate in either case.

o  For both Kennedy and Trump, appearance trumped substance, and attempts to control appearances were (and are today) for them the most important aspect of being president. 

These, as I say, are obvious similarities, and while obvious they are far from trivial, but there are other ways Kennedy and Trump presidencies mirror one another that speak more directly to the executive function of the presidency itself. 

o  Both presidents placed friends and relatives in key positions, rather than relying on more qualified, experienced men and women. Career diplomats were particularly despised.

o  Both shunned meetings of any kind, especially Cabinet meetings. These presidents were not interested in consulting others and informing themselves but in “shooting from the hip” and making decisions on the fly.

o  As for established governmental departments, both felt challenged to bring them to heel rather than work with them, let alone learn from them.

o  Congress, when it failed to fall into line with the president’s wishes of the moment, was regarded by both these presidents as the enemy.

For all the above-listed reasons, these two presidents tended to move (‘govern’ seems too grand a word) from crisis to crisis, unprepared for each as it came along. They were thus “exciting” presidents, always in the news, dominating American life with larger-than-life personalities out front and, behind the curtain, a woeful grasp of the duties and responsibilities of the office of president.

I grew up in a Republican household, where even we three children wore “I Like Ike” buttons. We – and I say this in full recognition that, as children, we tended to parrot our parents’ views – were unaffected by the charm of “Camelot” as applied to JFK. Still, my mother and I cried when he was killed. He was the president, assassinated! It was a terrible, fearful time. 

I bring my family background in only to say that Garry Wills did not destroy a grand illusion for me with his book. He did, however, show me depths and details I had never suspected in the darkness that preceded Kennedy’s death, a terrible darkness behind the glamor and style of that era’s White House. And now – this glaring similarity I see between the showman of the 1960s and the showman of today. A “cult of personality” is one in which personality rather than accomplishment takes center stage. We had it in the 1960s, and we have it again today.

President Kennedy wanted Americans (in a speech written by Theodore Sorensen) to ask what they could do for their country, but everything he did was for his own image. 

President Trump promised to “drain the swamp” but has only introduced a new cast of swamp creatures – and again, he is in service primarily and always to his own image.

What lesson do I take away from this? Primarily, that while the two major political parties of this country have very different ideologies, neither party is immune to the dangers of a cult of personality and the way it erodes government, that of the United States no less than any other country. And unfortunately, “strong” personality is easy to sell. 

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It’s advertising. You don’t sell the steak (substance) but the sizzle (desire). By the time the buyer figures out his plate is empty, you’ve already captured his vote, and he won’t want to admit later that he was hoodwinked.

Sunday, March 8, 2015

Reading the Western News


No doubt it is possible to buy The New York Times in Tucson or Phoenix, but no one sells it here – and by “here” I mean Willcox, our nearest real town, not little ghost town Dos Cabezas, where there has been no store of any kind for many years. One can read the Times online at the library, but I say, why bother? “The News Hour” with Gwen Ifill gives me as much national and world news as I can handle. And besides, I’m keeping my online time to a minimum, averaging well under 30 minutes a day on the Internet, most of which time is spent downloading and reading e-mail, updating one or two of my blogs, and briefly checking Facebook to make sure I’m not missing an important message from anyone (though I’ve tried to get across to friends that e-mail is my preferred contact).

Anyway, in general, I like to be where I am. By that I mean that for me the point of being somewhere other than home is immersing myself in that different place. And so, here in southeasternmost Arizona for the winter, it is Cochise County news that really captures my attention. The big Arizona newspaper comes, of course, from Phoenix, but news of where we are is most thoroughly covered by the Arizona Range News, published in Willcox, Arizona, since 1882. The office on Haskell Avenue isn't in a fancy building, and it may look at first like there's not much happening there, but sit and watch a while, and you'll see people coming and going. And every week the paper comes out.



The Range News (like our own Leelanau Enterprise back home) is a weekly newspaper, generally two sections, and it covers news in the communities of Willcox, San Simon, Sunsites, Bowie, Cochise, and Dragoon, which is pretty much the whole Sulphur Springs Valley. There are feature news articles, obituaries, columns, editorials and letters, public announcements, and advertisements. When we first arrived in the area, I couldn’t get enough of the obituaries and loved the one about a woman who was a lifetime rancher and whose favorite activities were knitting, quilting, and “working cows.” Reading a local newspaper is a good way to begin getting acquainted with a community.

Is this week’s Range News particularly interesting, or am I just paying closer and closer attention, the longer we’re here? The following stories pulled me in:

1) Feeding the hungry: “Distribution center to help area hungry,” reads the headline of the story of a $1.2 million donation from the Howard G. Buffett Foundation for what will be called the Willcox Food Distribution Center and will serve Cochise, Graham and Greenlee Counties: The HGB Foundation, I learned from this article, advocates for those who are “food insecure,” not only in third-world countries but right here at home. Howard Buffett (son of Warren Buffett) was born in Illinois, and his foundation owns farmland in Illinois, Nebraska, and Arizona – most interestingly to me, this winter, a research farm right down the pike from us on the Kansas Settlement Road – and his foundation’s threefold mission is to improve lives worldwide through food security, water security, and conflict resolution. I am most interested to learn more about HGB projects, especially as they are being tested so close to Dos Cabezas.

2) Gould’s wild turkey: Have you ever heard of it? I had not, until now, but a long piece in the Range News informs me that a wildlife project in the nearby Pinaleño Mountains (north of Cochise County, in Graham County) has received national awards for habitat restoration and re-establishment of Gould’s wild turkey, the largest wild turkey in the U.S., and found only in southeastern Arizona, southwestern New Mexico, and Mexico. A partnership between the U.S. Forest Service and the National Wild Turkey Federation is “part of a broader effort to restore habitat for Gould’s Wild Turkeys in southeastern Arizona’s ‘Sky Islands,’ 12 mountain ranges primarily managed by the Coronado National Forest.” The article calls the birds “spectacular” and their comeback “incredible,” their population in SE Arizona now standing at an estimated 15,000 birds.



3) Copper mining: The brief boom that brought Dos Cabezos into its most populous era was based on copper, and it was copper and iron that fueled the mining industry in Michigan’s Upper Peninsula, so of course a headline reading “Opposition organizes for copper mine” would get my attention. I also know from what I’ve read of mining in the Dakotas (SD my birthplace) that modern mining leaves more than holes in the ground. The news is that Excelsior Mining, having “recently completed a drilling program” in the Dragoon area, is now preparing applications for permits “to inject sulfuric acid deep underground to release copper and pump the pregnant solution back out to retrieve the copper....” Concerns are about “the use of groundwater in an area where supplies are limited” and possible contamination of groundwater. Like fracking, this process bears close scrutiny and “faces a long period of review,” according to the paper. Present-day alchemists take note: there are plenty of metals besides gold and silver much needed by modern technology! Being able to manufacture (rather than mine) copper or a good substitute could solve a lot of world problems and make the successful inventor very, very rich!



4) Auctioneer recognized: Hooray for Paul Ramirez of Tucson, auctioneer extraordinaire of the Willcox Livestock Auction Market! At the Greater Midwest Livestock Auctioneers Championship in Motley, Minnesota, Ramirez carried off the Reserve Championship. We have seen and heard him at work and were very impressed, so we’re happy to see that he holds his own in competition. Good work!

5) Film Festival: This is the next big event coming to the Willcox Historic Theatre, the same little movie house where we were fortunate and privileged to see the Paris Opera not long ago. It’s only the second year of the festival, but it looks like great fun, with 20 regional independent films in competition. Expect to hear more of this in the near future.

6) Junior Rodeo: Expect to hear more of this, too! Admission is free for the two-day junior rodeo, with food concessions operated by the 4-H. “Don’t expect much,” David warned, and I told him, “Don’t expect to keep me away!” Will there be calf roping? Barrel racing? I can hardly wait to find out!

There was more in this week’s newspaper – a community service award for the Sulphur Springs Valley Electric Cooperative; results of the spelling bee in San Simon District; Willcox Middle School Honor Roll; a call to host an exchange student; local team sports news; the usual (but always unique and fascinating) obituaries and letters; and ads, display and classified, just one of which I’ll share. Under HELP WANTED is this notice:
TEMPORARY Open Range Livestock workers needed for Legacy Land & Livestock, Roswell, NM, from 2/15/15 – 11/15/15. Workers will be required to be “On Call 24/7,” perform a variety of duties related to the production of cattle and sheep; feed and water livestock; herd livestock to pasture for grazing and into corrals and stalls; distribute feed to animals; assist with calving, lambing and shearing....
Well, I can’t go on. Yes, there is castration and branding and spraying with insecticide involved, as well as cleaning stalls and pens (not as bad as castration and insecticide and branding). Oh, no, I can’t stop yet. How about this?
Must be able to find and maintain bearings to grazing areas. [Check!] Must be willing and able to occasionally live and work independently or in small groups of workers in isolated areas for extended periods of time. [Check!] Worker must be able to lift and carry items weighing up to 100 pounds. ...
Uh, okay, that’s enough. Hard outdoor work. Much as I love to work outdoors, sadly I think I’m past my cowgirlin’ prime.