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“When I met Marcella only a little over ten years after the establishment of the department, she had built it into the biggest retail book business in the world…. She had established and she maintained her absolute sovereignty over publishers by the artful device of selling more of their books than any other retailer even approached. Every bookseller the country over based his order on the number of volumes Mrs. Hahner had requested.” Who knew? One little woman in the Second City led the way.
While Mrs. Hahner did invite authors to Marshall Field’s Book Section to sign their books, the signings were not generally public events but intimate tea parties held in the buyer’s office. If Mrs. Hahner liked the author (and she usually did) and trusted him (always “him”) around young women, Emily was invited, meeting many famous writers of the era. (So much for those snooty friends of hers who left her out of their dinner dance party, I thought with satisfaction as I read this chapter.) But in 1918 Marcella Hahner inaugurated a Book Fair at the store, with 56 publishers and many live authors. “The authors spoke and autographed their books for thousands of people, most of whom until Marcella brought their attention to the matter had never owned nor particularly wanted to own an autographed copy of anything.”
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We’re all trying to “make hay” this time of year, which reminds me to remind everyone that Saturday is the Promise picnic and silent auction at Marina Park. The Promise scholarship program for Northport graduates is off to a good start and deserves continuing support. Check their website (Northport Promise) for more information and for a list of items included in the auction.
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